About Pemberton's Chocolate History A tattered old cookbook, tied with string and stuffed with old and well-tried confectionery recipes, was the inspiration for Pemberton’s Victorian Chocolates.The book belonged to the Pemberton family and the recipes went back to Alice Pemberton and her old sweet kitchen. Alice's grandson, Alan Jones, and his wife Elizabeth were inspired by the Victorian wisdom and started their chocolate factory in Wales. Over the years the recipes have been modified, and Elizabeth went to Belgium to hone her skills with some of Europe’s top chocolatiers. The business is now moving to the next generations with both daughters Emily and Jessica taking active roles within the family business. "I suppose the idea of making chocolates on an old hill farm – miles from the nearest town – seems a bit silly. All I can say is that it works" says Alan Jones.  The Welsh Chocolate farm has earned a solid reputation for exceptional chocolates, as the string of top awards testifies.The years have seen the farm buildings lovingly restored to chocolate workshops and each year thousands of visitors turn up for a factory visit and to buy some of the 200 odd products turned out with care by the dedicated team at Pembertons. Chocolate lovers from all Britain and the rest of the world clamour for Pemberton’s chocolates because they’re excellent value. Everybody claims they use only the best ingredients….Pemberton’s actually do!  The Jones family describe their chocolates as "at the top of the 'non-snob' market". "We try to make chocolates that people actually enjoy. We hear so much about chocolate with 70 or 80 percent cocoa solids. That doesn’t mean its good. The unsung magic ingredient of chocolate is cocoa butter which melts on the tongue at one degree below body heat and which, when sweetened with subtlety and flavoured with skill, makes a most memorable eating experience" says Alan Jones.When it comes to chocolate, it's hard work keeping up with the Joneses. |
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The Welsh Chocolate Farm, Llanboidy, Carmarthenshire, Wales, SA34 0EX. Telephone: 01994 448800 |
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